5 Things the Facebook Gurus “Forget” to Tell You

Fine print. Dictionary.com defines it as: “printed matter in small-sized type…the detailed wording of a contract, lease, insurance policy, or the like.” It goes on to use fine print in a sentence: “Make sure you read the fine print before signing.”

And usually the wording included in the fine print section of a document are the most important instructions of all. (So why are they written so small? Well…)

Facebook has fine print. (All social media platforms do, but that’s for another day.) The fine print of Facebook consists of those things that I have come to refer to as things that aren’t talked about much. Oh, they’ll tell you about the hundreds of millions of users, the company “ipo” (initial public offering) and other stuff that makes Facebook look good. (I’m not condemning them for it. Don’t we all put the best “face” on our own personal “books,” too?)

But if you’re going to operate effectively in any arena (let alone the social media and Facebook arena), you need to understand things as they really are.

It is with this in mind that I’ve included the Facebook fine print below (as I’ve come to learn about it)…

5 Things the Facebook Gurus “Forget” to Tell You:

1. 9 in 10 people who “like” your Facebook page never return. (They read your status update in their home feed.)

2. The “business leads” people get? They pay hundreds of dollars in ads on Facebook per month to generate.

3. Even the big Facebook sites (pages) with millions of fans/”likes” have horrifyingly low interaction/engagement stats.

4. Some Facebook sites (pages) have hired/paid staff running them (yet they tout how you can be just like them).

5. A miniscule amount of the hundreds of millions of users actually post a status update regularly (every day).